Your Trusted Partner in Media, Advertising & Sports Marketing
Integrated media solutions across Television, Digital, Sports, Real Estate, and Brand Activations engineered for measurable business growth.
Who We Are
White Pixel is a dynamic media sales, marketing, and integrated advertising solutions company led by industry veteran Abdul Aziz Phaniband. Headquartered in Mumbai, the company has built a strong reputation over 12+ years by delivering measurable results across television, print, digital, sports, and on-ground activations.
Abdul Aziz brings over 25 years of experience in media ad sales, having worked with prominent broadcast and print giants including:
“If people like you, they will listen to you, but if they trust you, they'll do business with you.”
About the Founders
Abdul Aziz Phaniband
Abdul Aziz Phaniband
He started his corporate stint with companies like Indian Express, Midday, Aaj Tak, Times Television, Sakaal Group and more… His experience of 19 years of media sales in print, television, outdoor has been the backbone for White Pixel.
He is totally a people's person and is easily a favourite of many in the industry. His network and relationship with clients and media is what makes it easy for him to crack his deals. When not working Aziz is obsessing over his fitness and works on a strict regime. He is obsessed with his favourite possession i.e. his bike and loves to go on long rides.
If people like you, they will listen to you, but if they trust you, they'll do business with you.
What We Do
End-to-End Media & Marketing Solutions
Media Ad Sales
Advertising sales mandates for television networks, regional channels, and specialty broadcasters.
E-Commerce Account Management
End-to-end marketplace account management across Amazon India, Amazon Global, and Flipkart - covering listings, A+ content, performance advertising, fulfillment, account health, and monthly reporting.
Media Planning & Buying
Strategic media planning using advanced analytics software for maximum ROI.
Digital Advertising
Meta and Google campaigns for consumer brands, with managed spends exceeding INR 10 Cr annually.
Sports Marketing
Exclusive sales and marketing partnerships for sports leagues and events across India.
Real Estate Marketing
Targeted media campaigns for real estate developers and property brands across television, digital, and on-ground channels, driving lead generation, brand visibility, and project launches.
Brand Activations
On-ground activation campaigns connecting brands with audiences through live experiences.
Entertainment Properties
Ad sales for entertainment events, IPL-adjacent T20 leagues, and high-profile sporting friendlies.
Work That Speaks For Itself
A track record built across media, sports, e-commerce, and digital advertising.
ROAS Increased From 1.45 To 3.82 in just 2 Months
A brand that was profitable even at a ROAS of 2 was stuck at 1.5 for months. With improved CR% optimization, increasing AOV, and a cost cap bidding strategy, we lowered the CAC by 20% and increased ROAS to 3.82.
₹10+ Lacs in less than 30 days!
Right after the second month of onboarding, we reached ₹10 Lakhs/month solely with Facebook Ads. They were previously stuck at ₹3 lakhs/month with a ROAS of just 2.
Scaled a brand to ₹75+ Crore in net Revenue
By using the right strategies and scaling methods, tailored to their goals, we crossed the ₹5 Crores revenue target through targeted Facebook ad campaigns, proving the power of a strong client-agency partnership.
₹1.06 Crore Sales in just 5 months with a ROAS of 8+
Started from scratch with a ₹500/day budget. In a mere five months, the business soared, generating an astonishing ₹1.06 crore. With a remarkable ROAS of 8+, this brand has reached new heights.
₹18 Lacs Sales in 30 Days with a ROAS of 6.79
Helped this women's fashion brand in the second COVID-19 wave get instant success with Facebook ads. We started with the execution, optimization, and scaling to get them to grow in just 30 days.
International Masters League T20 (2025)
Served as official advertising sales partner for the inaugural IML T20 featuring Sachin Tendulkar. Unlocked multi-crore broadcast sponsorships and stadium branding.
Argentina vs Australia Soccer Friendly
Creative Seating Systems (CSS)
Amazon India scaling including BIS compliance advisory, full category listing plan, FBA onboarding roadmap, and A+ content redesign with SEO mapping.
Naaptol Online Shopping
Full Amazon India opportunity analysis and 90-day phased launch roadmap. Managed ₹75-80 Lacs monthly ad spend on Meta Ads for D2C website.
Sleepezee
End-to-end management for Amazon India & Flipkart. Full product listing creation, FBA inbound shipments, and Sponsored Products & PLA campaigns.
Scaled a brand to ₹18+ Crore in Revenue
Crafted powerful campaigns targeting the right keywords and captivating audiences. The brand's revenue soared to an astonishing 183 million, with a whopping 715k orders flooding in.
Quick Heal Technologies
Full Flipkart account restructure and Amazon Global account setup (US, UK, UAE, AU). Launched Sponsored Products, Sponsored Brands & Flipkart PLA campaigns.
Networks & Channels We've Worked With
Extensive relationships across broadcast television, regional broadcasters, and digital performance advertisers.
Past Associations
Channels and networks we have collaborated with in previous successful campaigns.
Current Associations
Our ongoing strategic partnerships delivering live results right now.
Digital Clients
Brands trusting us with their digital scale and performance.
Sports & Entertainment Properties
Delivering high-decibel commercial sales mandates for India's premier sporting spectacles.
Super League Kerala
Exclusive Sales & Marketing Partner for Kerala's premier professional football league tournament, driving comprehensive sponsorship inventory monetization.
International Masters League T20
Advertising sales partner for the inaugural IML T20. Collaborated with cricket legend Sachin Tendulkar.
Argentina vs Australia
Part of the core organizing and commercial sales team for the high-profile international soccer friendly held in Kerala, in association with Reporter Broadcasting Pvt Ltd.
Our Recent Brand Collaborations
Live campaign execution driving massive brand visibility during peak viewership events.
Surya Brand Promo Ad on Jio Hotstar OTT
Strategic placement of Surya Brand promotional advertising during the high-engagement live broadcast of the recent Women's T20 World Cup.
Candid Brand Promo in Soccer League
High-visibility candid brand promotional rollout across stadium LED perimeter boards during premier night-time soccer league clashes.
Why Choose Us
Five core pillars that distinguish White Pixel as India's premier integrated media sales and marketing authority.
Deep Industry Network
Direct, high-level relationships across India's top media buying agencies, national broadcasters, and enterprise advertisers built steadfastly over 25+ years.
Cross-Platform Expertise
Seamless omni-channel execution spanning Television networks, Print giants, Digital ecosystems (Meta & Google), Sports properties, and On-ground Activations.
Proven Track Record
Over INR 100 Cr+ cumulative business turnover achieved consistently across broadcast media ad sales, sports league marketing, and strategic media releases.
Expert Planners & Buyers
An experienced team of dedicated media planners and buyers equipped with advanced analytics and reach-frequency modeling tools for unmatched campaign efficiency.
Trusted by Major Brands
Proud commercial sales partner to national advertisers and high-profile sports properties of massive national and international scale.
Let's Work Together
Have an ad sales mandate, marketplace e-commerce requirement, or sports marketing property? Speak directly with our leadership team.
C/911, Bhoomi Valley, Thakur Village,
Kandivali East, Mumbai – 400101
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